In Australian pop culture, few names spark as much curiosity as Imogen Anthony. For years, she was known mainly as the younger partner of radio personality Kyle Sandilands, but that label barely captures who she is. Today, Imogen Anthony is recognised as a fashion designer, runway model, reality-TV personality, animal advocate and digital storyteller who has spent more than a decade shaping her own identity in public.
From daring looks at Australian Fashion Week to a peaceful life on her Southern Highlands property surrounded by rescued animals, Imogen Anthony has transformed her love of fashion, performance and animal care into a full lifestyle brand. On Instagram, she often describes herself as a “chameleon” and “mother” to the creatures at her Crimson Peak Animal Sanctuary — a reflection of how deeply that farm is tied to her life and identity.
This blog explores the many sides of Imogen Anthony — her early life, fashion career, high-profile relationship, reality-TV journey, animal activism and her personal evolution into independence.
Early Life of Imogen Anthony-Newcastle Roots & Creative Ambition
Born on 5 February 1991, Imogen Anthony grew up between Newcastle, the Hunter Valley and the Southern Highlands. From childhood she was drawn to fashion, styling and performance. She has spoken before about spending her early years experimenting with clothing, photography and self-expression — long before social media made such creativity common.
By her teenage years, Imogen Anthony had begun modelling and exploring creative direction behind the camera. She eventually became creative director for the swimwear label Bondi Bather, proving early on that she wanted to shape the imagery, not just appear in it.
Her rural upbringing also shaped her deep love of animals. She often recalls growing up around horses, chickens, alpacas and open farmland — a lifestyle she would later re-create on an even larger scale at her own Southern Highlands property, Crimson Peak.
Imogen Anthony’s Fashion Journey & White Trash Royalty
How Imogen Anthony Turned Style Experiments into a Brand
Long before reality TV brought her into the national spotlight, Imogen Anthony already had a reputation for bold, provocative fashion. Known for her rockabilly-inspired, punk-meets-glam aesthetic, she often appeared on red carpets wearing outfits that mixed leather, mesh, harnesses, metallics and custom designs.
In 2015, she launched her clothing label White Trash Royalty (WTR). The label reflected her personal style: rebellious, theatrical, raw and unapologetically individualistic. WTR quickly became known for:
- Leather-heavy designs
- Harness and bondage-style detailing
- Gothic and punk influences
- Festival-style pieces
- Gender-fluid shapes and dramatic silhouettes
For Imogen Anthony, fashion is more than clothing — it’s a form of storytelling. Her social-media posts often pair high-fashion imagery with long, personal reflections on confidence, anxiety, fame and creativity. This fusion of raw honesty and high visual impact has become one of her trademarks.
Imogen Anthony on the Runway & in the Media
Over the years, Imogen Anthony has walked in Mercedes-Benz Fashion Week Australia, appeared in editorial shoots, modelled swimwear and collaborated with photographers across Sydney’s creative scene. Her looks range from high-glam runway pieces to avant-garde festival outfits — a visual versatility that fits her “chameleon” persona.
Her distinctive presence also softened the media tone around Kyle Sandilands during their relationship, with many outlets describing her as a younger, creative force who added humour and flair to his public image.
Imogen Anthony & Kyle Sandilands-Relationship, Farm Life & Break-Up
How Imogen Anthony Met Kyle Sandilands
Imogen Anthony met radio host Kyle Sandilands around 2011, shortly after his divorce. Their relationship, despite the age difference, became unexpectedly long-term and serious. Within months they were appearing together at events, and by the mid-2010s they were one of Australia’s most photographed celebrity couples.
While tabloids often painted Imogen Anthony as a “wild child”, those close to her noted that she was focused on her creative projects, fashion work and growing interest in animal welfare.
Farm Life, Crimson Peak & Rescued Animals
In 2015, the couple moved into a large acreage property in Ingleside, complete with paddocks and stables. They cared for horses, alpacas, chickens and other animals, with Sandilands regularly joking on radio about adapting to rural life.
The biggest shift came in 2018 when they bought a 61-hectare property in Robertson in the NSW Southern Highlands. Locals knew it as Twin Creeks, but Imogen Anthony renamed it Crimson Peak after its distinctive red roof.
In a post at the time, she called the property:
“Over 150 acres of prime land for our animals, future animals and potential little human animals.”
She also revealed that Sandilands had surprised her with two rescued animals — a camel and a miniature pony — who had been inseparable since their arrival. She explained that the pair had originally been at risk of being “sent away to be made into dog food”, sparking her passion for rescue work.
Over the years, Crimson Peak grew into a sanctuary for more than 100 animals — a place deeply connected to Imogen Anthony’s heart.
Why Imogen Anthony & Kyle Sandilands Broke Up
In late 2019, Sandilands announced on radio that the pair had ended their eight-year relationship, saying it had simply “run its course”.
Shortly afterwards, Imogen Anthony addressed the split from Crimson Peak. She said there was no dramatic scandal or betrayal — rather, “family and health issues” had placed pressure on both of them. She emphasised:
“We still love each other.”
Later, she added in another message:
“I chose where I’m at now. Please don’t feel sorry for me. I’ve moved on, happily, in my own special ways.”
Her response set the tone for how she would continue to talk about the breakup — with honesty but also agency.
Imogen Anthony After the Break-Up-Independence, A Vegas Wedding & New Perspective
In 2025, Imogen Anthony spoke candidly on the A Bit Rogue podcast about life after the breakup. She said she and Sandilands are now on good terms and hold “no hard feelings”, although the initial months post-break were far from smooth.
One surprising detail she revealed was that there were no formal legal agreements at the time of separation. Despite that, she ultimately kept the Southern Highlands farm — a significant outcome given her emotional and personal attachment to it.
When asked about Sandilands remarrying and becoming a father, she responded with characteristic bluntness:
“I don’t want kids. I’ve got a farm full of animals — I’m good.”
In 2022, Imogen Anthony entered a brief marriage in Las Vegas, complete with an Elvis impersonator officiating and a lingerie-style outfit rather than a traditional gown. She later called it a spontaneous, fun experience — part of exploring life on her own terms.
She also emphasised that despite public assumptions, she never felt disempowered in her relationship with Sandilands. In her words, he always made her feel equal.
Crimson Peak & Animal Advocacy-Imogen Anthony as “Mother”
Life on the Robertson Farm
Today, Crimson Peak is central to how Imogen Anthony lives and presents herself. The farm houses more than 100 animals — including dogs, horses, alpacas, camels, goats, chickens and other rescues. Much of her daily content revolves around feeding, grooming and caring for these animals, often referring to herself simply as “Mother”.
Her Instagram also links to @crimsonpeakanimalsanctuary, reinforcing that this is more than a lifestyle; it is a mission.
Animal Advocacy & Charity Work
Beyond her own sanctuary, Imogen Anthony has worked with animal-welfare NGOs. During Big Brother VIP, she chose Zambi Wildlife Foundation as her charity. The organisation cares for retired and rescued exotic animals, farm animals and former entertainment animals.
Over the years, Zambi fundraising events have featured Imogen Anthony, acknowledging her ongoing support and passion for animal rights.
Imogen Anthony on Big Brother VIP-“There’s More to Me Than an Ex”
In 2021, Imogen Anthony appeared on Big Brother VIP, the celebrity edition of the reality franchise broadcast on Channel 7. She entered as a fashion designer and model, ultimately finishing in fourth place.
Promotional material for the season highlighted a key narrative:
There is more to Imogen Anthony than being Kyle Sandilands’ ex.
During her time on the show, she:
- Spoke openly about mental health, anxiety and body dysmorphia
- Discussed the emotional fallout of her breakup
- Used her platform to support Zambi Wildlife Foundation
- Displayed both strategic gameplay and her trademark theatrical flair
The show introduced Imogen Anthony to a broader audience who may have known her only through paparazzi photos or gossip stories, allowing her to share her humour, vulnerability and competitive spirit more authentically.
Mental Health & Body Image-Imogen Anthony’s Candid Side
Before entering Big Brother VIP, Imogen Anthony said she wanted to talk openly about anxiety, depression and body dysmorphia — issues she has addressed on social media for years.
Her posts have often covered:
- Struggles with self-image
- Fear of public scrutiny
- The pressures of online commentary
- The psychological impact of fame
- The way filters distort self-perception
Rather than hiding behind a glamorous persona, Imogen Anthony blends vulnerability with visual performance. Her captions often read like diary entries — raw, honest and poetic — while her photos show her as bold, experimental and unapologetic.
This contrast is a major part of her digital appeal.
Imogen Anthony on Social Media-Chameleon, Creator & Digital Storyteller
Instagram & X-Where Imogen Builds Her Narrative
With more than 200,000 Instagram followers and an active presence on X, Imogen Anthony uses social media as both stage and sketchbook.
Her Instagram bio — calling herself a “Cђameleon” and “style whore” — signals the eccentric, tongue-in-cheek persona she cultivates.
Her content includes:
- High-fashion editorials
- Farm life and animal care
- Event throwbacks
- Dramatic makeup and hair looks
- Long reflections on grief, love, healing and artistic growth
Where many influencers maintain a single polished brand, Imogen Anthony embraces chaos, creativity and constant reinvention.
Imogen Anthony as an Online “Character”
Media outlets often describe her as controversial or unpredictable, but this is partially intentional. Imogen Anthony has built a persona that merges art, humour, performance and emotion.
After her split from Sandilands, she frequently called out paparazzi intrusion and corrected sensationalist reporting. Instead of letting tabloids tell her story, she used her own platforms to explain events from her perspective.
This refusal to let others control her narrative is one of the reasons she remains so intriguing.
Imogen Anthony & the Media-From “Shock Jock’s Girlfriend” to Her Own Public Figure
Throughout the 2010s, media coverage framed Imogen Anthony primarily as Kyle Sandilands’ partner. Over time, that lens shifted dramatically.
Today, she is recognised as:
- A designer with her own label
- A reality-TV personality
- An animal-rights advocate
- A property owner and sanctuary founder
- A creative director and stylist
- A social-media figure with a strong aesthetic identity
Her appearance on Big Brother VIP significantly reshaped how audiences saw her — not as a celebrity accessory, but as a multi-layered personality with her own voice.
Even now, when lifestyle and property articles mention her name, there is growing acknowledgment that much of the visual flair, the farm lifestyle, the animal rescue work and aspects of the artistic identity seen during her time with Sandilands came directly from Imogen Anthony herself.
What’s Next for Imogen Anthony?
Interviews suggest Imogen Anthony is open to pursuing new fashion projects, creative direction roles, runway appearances and even potential reality-TV concepts. One rumoured idea involves a The Simple Life-style series, highlighting her ability to merge glamour with rural chaos.
But no matter what projects come next, a few themes remain central:
- She intends to stay based around her animals and farm
- She hopes to continue creating fashion, styling and visual content
- She does not plan to pursue motherhood
- Her sanctuary remains her main passion
- She is determined to keep building life on her own terms
Why Imogen Anthony Still Captures Australia’s Attention
More than ten years after she first appeared in the gossip pages, Imogen Anthony remains a magnetic figure. Her appeal comes from her ability to reinvent herself while staying entirely authentic — blending glam, grit, chaos, humour and honesty.
She turned a tabloid label into a platform for:
- Her fashion label, White Trash Royalty
- Her animal sanctuary, Crimson Peak
- Her Big Brother VIP appearance
- Her creative digital presence
- Her mental-health advocacy
- Her ongoing charity work
In the end, Imogen Anthony stands out not because of a relationship from her past, but because she constantly shapes a future that is uniquely, unmistakably her own.
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